Safety Guide

Round Up

Recent News:
Making A Difference
Safety Guide Foundation July
Safety Guide Foundation: July Roundup.

We have been a part of many events across the UK including an inspiring charity football match featuring household names from sports, films and television. Find out how The Safety Guide Foundation has been helping children and communities below.

Celebrity Football Fundraiser

We kicked off the month with the awe-inspiring ‘Joe Egan’s All Star Football Match’ down in Evesham, raising funds in memory of those lost to knife crime attacks.

The Safety Guide Foundation joined forces with Winning Mindsets, Big Joe Egan and Growers United FC in a bid to tackle knives on the streets of Evesham and the UK as a whole. The event was established after the death of family man, Simon Jones – one of the first 100 victims of knives in 2019.

Players from across the country joined forces including; Emmerdale’s, Joe Warren-Plant, Game of Thrones actor, Tamer Hassan and Ex Manchester City striker, Mel Eves to name a few.

The Safety Guide Foundation team took to the pitch, with Stuart Maddox in goal, Robin Reid and Byron Highton pounding the field with some fearsome tackles and powerhouse shots on goal.

After 90 minutes of heart-pounding, adrenaline pumping action the All Stars Team featuring Safety Guide won the overall match 4-2 – emerging victorious and snatching the title of winners from the home grown professionals, Growers Football Club.

Community Outreach Event

Our protective services team, Rebecca and Josh took to the Tameside streets with local organisations including; LGBT Out Loud, Active Tameside and Manchester Police to discuss events and issues affecting the area with local residents – offering advice, information and signposting opportunities as part of an awareness event established by police forces and councils at Ashton Under Lyne Markets.

Designed to give the chance for members of the community to address concerns they have with issues affecting them, the team spoke to children, parents and families alike, giving out information on crimes, referring to local organisations such as Collyhurst and Moston Amateur Boxing Club and local educational establishments.

Seminars of Olympic Proportions

We have also been travelling to schools and sporting clubs in different counties with our inspirational anti-bullying talks and sensational seminars teaching children how they can overcome issues affecting them in a positive way.

Professional boxer and 3 time world champion boxer and Olympic medallist, Robin Reid and Stuart Maddox journeyed to CandyStripe in Leeds, Whittingham Primary school in Northumberland and Selby Boxing Gym in Leicester to highlight to students that they can achieve anything despite their upbringing, background or circumstances.

Children took to the ring with the Safety Guide champions in an hour long interactive boxing training session, made to give participants a taste of boxing and showing students that they have the potential to channel their energy into something new and potentially life changing.

Byron’s Teaching Teachers

The Safety Guide Foundation team also spoke to over 40 Gloucester head teachers about knife crime and what we can do within our communities to eradicate incidents on our streets.

Anti-Knife Crime Ambassador, Byron Highton told teachers from across the region the tragic story of his brother Jon-Jo and the emotional turmoil the family was left in after his murder.

The professional bodybuilder also held a question and answer session with presentation participants about the issues affecting local children and ways that educators can get the message of no knives across to their classes.

If that wasn’t enough, Highton also took to the airwaves with his brand new single after being in the studio for the past few weeks.

‘Idiots Game’ produced by BLKY is the newest track from Highton’s grime catalogue telling R-Rated tale of how knives and the associated crimes have affected him emotionally, physically and impacted the lives of those closest around him.

It’s be an absolutely jam-packed month for the Safety Guide Foundation team with this being just the beginning of our mission to help young people and communities. If you know of a school, family or individual that needs help, advice or resources get in touch with us online or via the details on our contact page to discuss with us how we can be of assistance.

New Safety Knife Awareness
Manchester Child Safety Foundation Appears on BBC North-West to Combat Knife Crime.

Manchester based child safety resource; The Safety Guide Foundation appeared on BBC North-West last week in a bid to help tackle the 'national crisis' of knife crime in disadvantaged areas across the country.

The country's most dedicated safety information provider appeared on the news after police figures showed that knife crime is rising at a rapid rate outside of London.

Did you know that the number of knife crime offences has risen by two-thirds since 2014?

New Safety Bully Robin Reid
Information Initiative Team Up with Olympic Boxer to Help Children Beat Bullying

"The number of children being bullied has risen significantly in recent years according to watchdog, OFCOM"

UK based Community Interest Company; The Safety Guide Foundation has teamed up with former Olympic boxer, Robin Reid to help tackle bullying in UK schools.

The Manchester based foundation and Reid have been touring primary schools with professional boxer, Stuart Maddox, giving educational and informative question and answer sessions across the country to help educate schools on bullying and the social issues surrounding the topic.

About 42 percent of kids have been bullied while online with one in four being verbally attacked more than once.

New Safety Collyhurst & Moston Boxing
Child Safeguarding Service Raises Funds for Collyhurst and Moston Amateur Boxing Club

A North-West based children’s safety collective has donated funding raised for projects and causes to a boxing club in one of Manchester’s most disadvantaged communities.

The Safety Guide Foundation donated £500 to the Collyhurst and Moston Amateur Boxing Club after police commissioners and MP’s warned that a ‘broken’ system of school and social funding left youngsters “sucked into criminality”

Between 2010 and 2017-18 councils suffered a 29% cut in funding equal to £3bn.

Request One Of Our Talks Now
Know of a school that could benefit from our bespoke resources? Get in touch and let us find the best way to help children in your area.
What We Do
Did you know that research has shown that resource sponsorship enhances customer loyalty, brand recognition and reputation?
As seen on BBC North West and Hits Radio Manchester, The Safety Guide Foundation gives businesses the chance to support vital safety resources such as booklets and online applications through sponsorship to help fulfil social responsibility roles.
Our support also signposts organisations such as: Childline, NSPCC and Action for Children if further help and information is needed on topics or situations.
The SGF also offers education centres the chance to have a bespoke custom discussion from the team and our ambassadors including; local figureheads and famous faces including Olympic athletes.
About us
The Safety Guide Foundation CIC is a leading national resource dedicated to arming youngsters with the information they need to live happy, healthy and successful lives.
Created in 2016, the SGF family work within communities distributing a wealth of safety information on topics affecting disadvantaged areas of the UK including; knife crime, bullying and drugs and alcohol to reduce potential harm to young and vulnerable members of society.
Our range of awareness projects supports; school’s Personal, Social and Health Education (PSHE) lessons, work of local authorities and national awareness campaigns in a bid to boost the self-esteem and emotional wellbeing of the young.
Messages of Support
Barry Hearn
Darren Barker
David Seaman
George Groves
Jamie Jones Buchanan
Steve Davis
Recent Videos
BBC Northwest Tonight - Stuart Maddox
Professional athlete speaking on BBC North West Tonight discussing growing issue of knife crime.
Professional athlete and boxer, Stuart Maddox on the BBC North West Tonight programme discussing the issue of knife crime and how The Safety Guide Foundation works to tackle knives on the street.
BBC Breakfast with Byron Highton
Bodybuilder Byron Highton discussed knife crime and the effects on family on BBC Breakfast TV.
Anti-Knife Crime Ambassador, Byron Highton sits on the coach to discuss 100 lives lost so far in 2019, the work of The Safety Guide Foundation and the death of his brother, Jon-Jo Highton.
Prevention Talks in Colleges
The Safety Guide’s intervention talks designed to help tackle knives on the streets.
The Safety Guide Foundation provides interactive, bespoke talks on a plethora of topics including knife crime, designed to show the impact and aftermath of knife acts.
Educational Guides
Our carefully curated information resources are designed to work alongside nationwide PSHE lessons on a plethora of topics affecting young and vulnerable communities. Take a closer look at our bespoke books below.

Request Our Book Packs Now
If you feel that our topics could help children in your area, book yourself in for a chat with us today and discover how we can get resources into your chosen school as soon as possible.
All Reviews
Sir David Amess MP
UK Parliament
« The Safety Guide Foundation does essential work by trying to ensure that young people do not get into a life of crime, and that they are made aware of the dangers of carrying any sort of weapon.

The team works extremley hard and it is clear that they are all fully devoted to trying to find a solution to this dangerous and ongoing problem. »
« Although we cannot mandate learners to attend a particular activity, such as the Safety guide workshops the uptake has been very successful in some cases disclosures where some students felt it was safe to disclosure they were concerned about family members and friends. The wider initiative to the key messages that safety guide have delivered as well as knife crime are how students can keep themselves safe, make the right choices and identify vulnerabilities to exploitation etc. »
Larches and Savick
Amateur Boxing Academy
« Our boxers were very inspired by the words of Robin Reid and Stuart Maddox and they really enjoyed the chance to learn and practice new skills from a boxing champion. »
Visit our Shop
Pick your personalised merchandise from our store and help us protect vulnerable communities across the country.
Meet The Team:
Robin Reid
« Olympic bronze medallist Barcelona 1992 , 3 x super middleweight champion of world WBC, IBO & WBF. »
Stu Maddox
Anti-Bullying Campign Manager
« Professional athlete and former BKB fighter dedicated to tackling bullying within schools and showing students how sports and creative activities can help overcome issues with other's and themselves. »
Gill Arnott
Head of Research
« I have a passion for supporting the growth of businesses through my knowledge and skills of Marketing and Media. »
Graham Campbell
Head of Printing
« Proud that we are responsible for shipping over a million booklets throughout the UK free to schools through great local companies. »
Robin Reid
3x Super middle weight world champion and Olympic bronze medalist
This particular cause is close to my heart, with myself being bullied as a child before finding support and motivation in the gym and the boxing world. I want to help make a difference.


Want to discuss a problem affecting your local area? Discover how we can help by getting in touch with us – we are waiting to hear from you.
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0330 043 0787
0330 043 0785
0330 043 0075
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